
DIOR CAFE_CHRISTMAS
In Seongsu, an emerging cultural district in Seoul, a Dior pop-up store was unveiled.
Within the Dior Café, we created a media art experience that reimagines Christian Dior’s life journey through the atmosphere of winter.
Main Concept
PARADISE DREAM
A magical journey into Dior’s winter wonderland, created in celebration of Christmas.
This journey unfolds across three themes, inviting visitors to experience the content within the Dior Café Seongsu.




#01_Snow Paradise / flower motion




#02 Paradise Night / #03 Paradise Festival


