HMC GENESIS FLIP DOT WALL

2020

Media Art Flip Dot

This project captures the emotional, creative, and artistic spirit of the bold GENESIS G80, presenting a series of personas shaped by diverse life experiences at Incheon Airport.

My Role

Production Lead (under Creative Director) – Concept, Visual, Motion, Compositing

Under the Creative Director’s direction, I worked on the overall concept, visuals, motion, and compositing, and was involved from the bidding phase through to production. The project was created with one other team member as a 2D black-and-white, map-style design that reflects the G80’s lines and its ‘Athletic Elegance’ philosophy.
Production Lead (under Creative Director) – Concept, Visual, Motion, Compositing

Under the Creative Director’s direction, I worked on the overall concept, visuals, motion, and compositing, and was involved from the bidding phase through to production. The project was created with one other team member as a 2D black-and-white, map-style design that reflects the G80’s lines and its ‘Athletic Elegance’ philosophy.

Overview

By combining the value of THE ALL NEW G80
with the analog sensibilities of FLIP DOT,
the content transcends art to connect with a broader world.
By combining the value of THE ALL NEW G80 with the analog sensibilities of FLIP DOT,
the content transcends art to connect with a broader world.

Styleframes & Motion

Credits

Credits

Client / Lotte World

Agency / d'strict

production / wiggleant


Creative Director / wiggleant


Lead Designer / Bo-kyung

#03, #05 Visual & Motion / Bo-kyung

#03, #05 Final Compositng / Bo-kyung

Client / Lotte World

Agency / d'strict

production / wiggleant


Creative Director / wiggleant


Lead Designer / Bo-kyung

#03, #05 Visual & Motion / Bo-kyung

#03, #05 Final Compositng / Bo-kyung