GALANZ LOBBY LED WALL

2021

LED Media Art

GALANZ, a housed hold appliance company that has made its mark in China, undertook an LED facade project to establish an energy-filled brand image that extends from the lobby.

My Role

Production Lead (under Creative Director) – Concept, Visual, Motion, Compositing

Under the Creative Director’s direction, I worked with two team members on the concept, visuals, motion, and compositing. I also directed the motion-capture shoot and conducted Marvelous R&D tests. I produced the full scene environment and handled the visuals, motion, and compositing for the final jumping scene.
Production Lead (under Creative Director) – Concept, Visual, Motion, Compositing

Under the Creative Director’s direction, I worked with two team members on the concept, visuals, motion, and compositing. I also directed the motion-capture shoot and conducted Marvelous R&D tests. I produced the full scene environment and handled the visuals, motion, and compositing for the final jumping scene.

Main Concept

ENERGY


GALANZ's energy to overcome adversity
and make a fresh leap is portrayed with dynamic visuals,
embodying the company's values.
GALANZ's energy to overcome adversity and make a fresh leap is portrayed with dynamic visuals,
embodying the company's values.

Styleframe

Animation

R&D TEST

Credits

Credits

Client / GALANZ

Agency / d'strict

production / wiggleant


Creative Director / wiggleant


Lead Designer / Bo-kyung

Architectural modeling / Bo-kyung

Clothes Test / Bo-kyung

#3 Jumping Design & Motion / Bo-kyung

Final Compositng / Bo-kyung

Client / GALANZ

Agency / d'strict

production / wiggleant


Creative Director / wiggleant


Lead Designer / Bo-kyung

Architectural modeling / Bo-kyung

Clothes Test / Bo-kyung

#3 Jumping Design & Motion / Bo-kyung

Final Compositng / Bo-kyung