This project began as an attempt to revitalise underused, ‘dead’ areas within a shopping mall, rather than a conventional exhibition space.
Considering the cultural characteristics of Korean audiences, we felt that interactions triggered by excessive actions or overt attention-seeking behaviours would be less effective.

Instead, we focused on subtle events that occur naturally when visitors step into a specific space.
To spark curiosity, we introduced a light-hearted interpretation of the day’s fortune, delivered in a playful manner.

This approach proved to be well aligned with both the spatial context and the intended audience.