MIT_FIVESTAR BRAND FILM

2019

BRAND FILM

MIT is a Korea-based company that exports gas canisters, torches, and burners under the brand “Five Star.”
While tabletop burners are common in Korea, this dining culture is still unfamiliar in many overseas markets. To bridge this gap and enhance the brand’s approachability, MIT introduced the slogan “Cook on the Table.”

My Role

Production (under Creative Director) – Logo, Visual, Compositing

Under the Creative Director’s direction, I contributed to the logo design, logo motion, spatial design, and the creation of table-top plating and product arrangements.
Production (under Creative Director) – Transition Visual, Character Motion, Compositing

Under the Creative Director’s direction, I created the transition visuals and produced
the motion and compositing for all characters.
Production (under Creative Director) – Transition Visual, Character Motion, Compositing

Under the Creative Director’s direction, I created the transition visuals and produced the motion and compositing for all characters.

Main Concept

Through dishes prepared using Five Star’s torches
and burners across various tables set within different spaces,
the slogan “Cook on the Table” was conveyed in an intuitive way.
Through dishes prepared using Five Star’s torches and burners across various tables set within different spaces, the slogan
“Cook on the Table”
was conveyed in an intuitive way.


Styleframe & Animation

Credits

Credits

Client / M.I.T LIMITED

production / wiggleant


Creative Director / wiggleant


Space & Table plating / Bo-kyung

Final Compositng / Bo-kyung

Client / M.I.T LIMITED

production / wiggleant


Creative Director / wiggleant


Space & Table plating / Bo-kyung

Final Compositng / Bo-kyung