HYUNDAI MORTORS 50th ANNIVERSARY

2017

HOLO + MEDIA FACADE

I was responsible for the overall artwork and motion design for the “To the Next Level” scene in the hologram and media façade presented as part of Hyundai Motor’s 50th Anniversary celebration.

My Role

Production (under Creative Director) – Visual, Motion, Compositing

Working under the Creative Director’s direction, I created the visuals, motion, and compositing for Scene #03, “The Next Level,” which combined holograms and media façades for the opening welcome ceremony of Hyundai Motor Company’s 50th anniversary event.
Production (under Creative Director) – Visual, Motion, Compositing

Working under the Creative Director’s direction, I created the visuals, motion, and compositing for Scene #03, “The Next Level,” which combined holograms and media façades for the opening welcome ceremony of Hyundai Motor Company’s 50th anniversary event.
Production (under Creative Director) – Visual, Motion, Compositing

Working under the Creative Director’s direction, I created the visuals, motion, and compositing for Scene #03, “The Next Level,” which combined holograms and media façades for the opening welcome ceremony of Hyundai Motor Company’s 50th anniversary event.

Main Concept

TO THE NEXT LEVEL

TO THE NEXT LEVEL

To capture the leap into the next stage,
the concepts of “leap” and “expansion” were incorporated into the visual expression.
To capture the leap into the next stage, the concepts of “leap” and “expansion” were incorporated into the visual expression.


Styleframe & Animation


Mock-Up view

Credits

Credits

Client / Hyundai

Agency / d'strict

production / wiggleant


Creative Director / wiggleant


Car Motion, Visual & Motion / Bo-kyung

Final Compositng / Bo-kyung

Client / Hyundai

Agency / d'strict

production / wiggleant


Creative Director / wiggleant


Car Motion, Visual & Motion / Bo-kyung

Final Compositng / Bo-kyung