Project Lead – Concept, Motion, Compositing

For this project, I identified the need for an informative advertising piece to promote the existing Christmas edition of The Great Prophecy. As a four-sided pillar LED advertising screen was available for flexible use, I participated in the project from overall planning through to production.

Working with the team, we developed two main concepts: “Fortune Cookie Tree” and “Objects”, the latter featuring object-based visuals inspired by the four thematic interpretations of The Great Prophecy. I was responsible for the artwork, motion design, and compositing for the “Fortune Cookie Tree” concept, and also carried out resizing and optimisation to accommodate multiple screen formats.