GRAND JOSUN BUSAN MEDIA CONTENT PROPOSAL

2024

2024

2024

LED Media Art

LED Media Art

LED Media Art

I contributed to the proposal for media content to be showcased on the large digital signage
at the Grand Josun Busan.
My involvement included planning, document organization, storyboarding, reference research, and the production of images and videos.

Content Objectives

This space symbolises the identity of Busan while offering visitors

an immersive experience where art and technology converge,

establishing itself as a global landmark that delivers distinctive luxury and innovation.

Overall Concept

#Infinite Door

The Infinite Door, composed of symbols representing Haeundae, Busan,

features intricate engravings of camellia flowers, the sea, waves, and seagulls within a gold-framed structure.
Each time the door opens, it invites viewers into a fantastical dimension that unfolds in ever-changing ways.

The Infinite Door, composed of symbols representing Haeundae, Busan,

features intricate engravings of camellia flowers, the sea, waves,

and seagulls within a gold-framed structure.
Each time the door opens, it invites viewers into a fantastical dimension

that unfolds in ever-changing ways.

Story A

#Swept Away by Busan

The entire signage was reimagined as a vast aquarium,
where camellia flowers—symbols of Busan—glide through the ocean.
This imagery symbolically expresses the experience of gradually becoming immersed in the charm of Busan.

The Infinite Door, composed of symbols representing Haeundae, Busan,

features intricate engravings of camellia flowers, the sea, waves,

and seagulls within a gold-framed structure.
Each time the door opens, it invites viewers into a fantastical dimension

that unfolds in ever-changing ways.

Storyboard

Animation

Credits

Credits

Creative director / CUZ

Lead Designer / Bo-kyung

Storyboard / Bo-kyung

Styleframe / Bo-kyung 

Animation / Bo-kyung 

Creative director / CUZ

Lead Designer / Bo-kyung

Storyboard / Bo-kyung

Styleframe / Bo-kyung 

Animation / Bo-kyung